In exponential times, we believe the magic happens when we cross borders between customers, employees and technology. In these times, you do not have to choose between apparent paradoxes anymore. It is all about learning to adopt a both-and-more attitude.
Inetum-Realdolmen wants to actively contribute to this movement. As the trusted technology partner for organizations worldwide, we therefore make technology work for both customers and employees, for both the short term and the long term.
We live in exponential changing times. A lot of leaders feel today like they have to constantly make hard choices between all kinds of apparent paradoxes. Focusing on people or results, on the short term or long term, …?
A Harvard University study amongst around 10.000 organizations showed a great imbalance in terms of time spent. Significant time seems to go to operational matters, and less to strategic matters, but when things go wrong, it shows the causes are mainly the other way round.
Other management studies reflect the same: one of the main C-level dilemmas is about operational versus strategical focus. Also, when it comes down to the technological dimension.
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Often, you see two types of reactions or pathologies: too much stuck in the operational of the day-to-day business or losing yourself too much in tackling one experiment after another without really anchoring them. |
In the end, all of the leaders and organizations are looking for an answer to the same questions: how can we keep moving while keeping our balance?
Aim for a continuum of activities to keep on moving and an infinite digital mindset without paradoxes. |
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GO FOR INFINITYDigital Flow is not about one moment of digitization, nor a set of digital transformation projects. It is about making digitization a cornerstone of your organization. |
GO FOR BOTH-AND MOREGetting into a Digital Flow ensures that you no longer need to choose between ‘operational IT’ and ‘strategical IT’, between ‘unburdening’ and ‘innovation’. |
GO FOR A DIGITAL REFLEXTo establish a Digital Flow, all members of an organization – not just the CIO or the IT department – should think in terms of “How can a digital system or digital tools help me to achieve my goal?”. Every CEO should have a digital strategy. Adopt a digital reflex, as a driving force to keep moving. |
To find your balance, you have to keep moving between today and tomorrow.
It is important to focus both on today's operations and on experimenting with tomorrow. To both operate and inspire. At the same time, it is also essential to establish the bridge from today to tomorrow, by continuously optimizing what exists. This frees up new resources to innovate for the future. Also go from tomorrow back into today, by scaling up experiments and integrating them into daily operations and business models. This is important to ensure a maximal ROI. This implies, investing time and resources in the 2 pivot activities: optimize & integrate. |
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There are the 4 activities that each organization has to perform to get and stay in a digital flow. To keep them and your organization moving, we are committed to a holistic, multi-disciplinary governance team that regularly takes stock of the evolution.
Inetum-Realdolmen created a 4x4 accelerator methodology that can be used to keep up your balance. We can help with any activity on 4 levels.
Why I Design
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To us, Digital Flow is the successor to the Digital Transformation, which is currently still a hot topic. This context leads some organizations to keep launching unrelated digital projects, one after another, while others become paralyzed by uncertainty and do far too little. When asked whether they are achieving the desired results, the answer is often “unclear” or even “not really”.
Why? All too frequently, digital projects are seen as stand-alone projects, on a separate track, running parallel to the day-to-day ‘business as usual’ activities. It's perfectly fine for an organization to operate at varying speeds, as long as those tracks join up again on a regular basis – and for all members of the organization, not just for a select group. The digital component is too often relegated to a sidetrack, rendering it incapable of producing the desired results.
Digital Transformation has become both a buzzword and a catch-all term, and all companies claim to be working on it; however, we've noticed a wide divergence with regard to both internal and external appreciation and the degree of success. At Inetum-Realdolmen, we no longer use the term digital transformation, which implies a beginning and an end. Instead, we prefer a continuous digital flow, a never-ending story, with no starting point or conclusion, connecting today to tomorrow.
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